{"id":7118,"date":"2022-05-23T21:02:06","date_gmt":"2022-05-23T21:02:06","guid":{"rendered":"https:\/\/sum.malmostudenter.se\/?p=7118"},"modified":"2024-10-18T12:14:48","modified_gmt":"2024-10-18T12:14:48","slug":"vi-koper-var-egen-bur","status":"publish","type":"post","link":"https:\/\/sum.malmostudenter.se\/index.php\/2022\/05\/23\/vi-koper-var-egen-bur\/","title":{"rendered":"Vi k\u00f6per v\u00e5r egen bur"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"7118\" class=\"elementor elementor-7118\" data-elementor-settings=\"{&quot;ha_cmc_init_switcher&quot;:&quot;no&quot;}\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-a4c8137 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"a4c8137\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;_ha_eqh_enable&quot;:false}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-b18ef40\" data-id=\"b18ef40\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-a4b8235 elementor-widget elementor-widget-image\" data-id=\"a4b8235\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/sum.malmostudenter.se\/wp-content\/uploads\/2022\/04\/20220331_213212-kopia-scaled.jpg\" title=\"\" alt=\"\" loading=\"lazy\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-7bf2f181 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"7bf2f181\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;_ha_eqh_enable&quot;:false}\">\n\t\t\t\t\t\t\t<div class=\"elementor-background-overlay\"><\/div>\n\t\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-1e7c10c1\" data-id=\"1e7c10c1\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-71d3740 elementor-widget elementor-widget-image\" data-id=\"71d3740\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"750\" height=\"344\" src=\"https:\/\/sum.malmostudenter.se\/wp-content\/uploads\/2022\/05\/purple-washing-illustration-500-1024x469.png\" class=\"attachment-large size-large wp-image-7120\" alt=\"\" srcset=\"https:\/\/sum.malmostudenter.se\/wp-content\/uploads\/2022\/05\/purple-washing-illustration-500-1024x469.png 1024w, https:\/\/sum.malmostudenter.se\/wp-content\/uploads\/2022\/05\/purple-washing-illustration-500-300x137.png 300w, https:\/\/sum.malmostudenter.se\/wp-content\/uploads\/2022\/05\/purple-washing-illustration-500-768x352.png 768w, https:\/\/sum.malmostudenter.se\/wp-content\/uploads\/2022\/05\/purple-washing-illustration-500.png 1100w\" sizes=\"(max-width: 750px) 100vw, 750px\" style=\"width:100%;height:45.82%;max-width:1100px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-9d8773f elementor-widget elementor-widget-text-editor\" data-id=\"9d8773f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Illustration: Beatrice Toreborg<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-fc0b023 elementor-widget elementor-widget-heading\" data-id=\"fc0b023\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Vi k\u00f6per v\u00e5r egen bur<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-8c1e277 elementor-widget elementor-widget-text-editor\" data-id=\"8c1e277\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><strong>By: Emma K\u00f6hn<\/strong><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-299b589 elementor-widget elementor-widget-text-editor\" data-id=\"299b589\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>23 maj 2022<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-f7f0751 elementor-widget elementor-widget-text-editor\" data-id=\"f7f0751\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><em>F\u00f6rsta v\u00e5gens feminism:<\/em><br \/><em>R\u00e4tten att r\u00f6sta. R\u00e4tten till utbildning. R\u00e4tten att arbeta. R\u00e4tten att vara myndig.<br \/><br \/><\/em><\/p><p><em>Andra v\u00e5gens feminism:<\/em><br \/><em>R\u00e4tten till abort. R\u00e4tten till preventivmedel. R\u00e4tten att inte bli slagen. R\u00e4tten att inte bli v\u00e5ldtagen.<br \/><br \/><\/em><\/p><p><em>Tredje v\u00e5gens feminism:<\/em><br \/><em>R\u00e4tten att inte bli sexuellt trakasserad. R\u00e4tten att inte bli k\u00f6pt. R\u00e4tten att inte bli k\u00f6nsstympad.\u00a0<br \/><br \/><\/em><\/p><p><em>Fj\u00e4rde v\u00e5gens feminism:<\/em><br \/><em>#Bossbabe #Beyourownhero. Like. Repost.<\/em><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-0861674 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"0861674\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;_ha_eqh_enable&quot;:false}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-bbfecf5\" data-id=\"bbfecf5\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-3a15db1 elementor-widget elementor-widget-text-editor\" data-id=\"3a15db1\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><strong>Jag \u00e4r elva \u00e5r gammal<\/strong> och har nyss fr\u00e5gat min mamma om jag kan f\u00e5 en rakhyvel \u2013 den som syns under TV4s reklampauser. \u201dI\u2019m your Venus! I\u2019m your fire! Your desire\u2026\u201d. Tjejerna i reklamen ligger p\u00e5 en tropisk strand i vita bikinis. De \u00e4r s\u00e4kert en fyrtio stycken och det enda jag ser \u00e4r kroppar, sl\u00e4ngande h\u00e5r och dansande ben. Inga ansikten. \u00c4n kan jag inte engelska tillr\u00e4ckligt v\u00e4l f\u00f6r att helt och h\u00e5llet f\u00f6rst\u00e5 s\u00e5ngens ord. Men jag greppar definitivt budskapet. Mina somriga och brunbr\u00e4nda ben ska inte ha m\u00f6rka h\u00e5r. De ska inte ha n\u00e5gra h\u00e5rstr\u00e5n alls. De ska skina som solen sj\u00e4lv. Vara himmelskt mjuka som Afrodite och sexiga som Jennifer Lopez. Jag \u00e4r elva \u00e5r.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-1514fa2 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"1514fa2\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;_ha_eqh_enable&quot;:false}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-5b65389\" data-id=\"5b65389\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-5a6f3c2 elementor-widget elementor-widget-text-editor\" data-id=\"5a6f3c2\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p class=\"MsoNormal\"><span style=\"color: #000000;\"><strong>Historiskt sett har reklam som riktas till kvinnor<\/strong> g\u00e5tt ut p\u00e5 att vi kan bli mer attraktiva. Digitala medier har knappast varit behj\u00e4lpliga i utvecklingen. P\u00e5 n\u00e5gra sekunder kan du f\u00f6r\u00e4ndra n\u00e4stintill allt med dig sj\u00e4lv. Och trenderna blir alltmer bisarra. Var brunare, helst \u00e5ret om, men \u00e4nd\u00e5 naturlig. Ha mindre kroppsbeh\u00e5ring men mer h\u00e5r p\u00e5 huvudet. S\u00e5 mycket att du knappt syns. Ha st\u00f6rre l\u00e4ppar, sl\u00e4tare hy och l\u00e4ngre fransar. Men inte f\u00f6r stora. Inte f\u00f6r sl\u00e4t. Inte f\u00f6r l\u00e5nga. Horan och madonnan. D\u00f6lj skrattrynkorna som visar att du har levt. Mellan raderna: du kommer d\u00e5 att bli accepterad av samh\u00e4llet. Dyrkade av m\u00e4nnen. Kanske v\u00e4rd n\u00e5got.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-8bc3cbd elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"8bc3cbd\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;_ha_eqh_enable&quot;:false}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-34a90f0\" data-id=\"34a90f0\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-af32782 elementor-widget elementor-widget-text-editor\" data-id=\"af32782\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"color: #000000;\"><strong>Rose McGowans lugna och raspiga r\u00f6st<\/strong> l\u00e4ser h\u00f6gt ur sin bok Brave. Hon ber\u00e4ttar om sin uppv\u00e4xt i Italien och hur det var att uppfostras i sekten \u201dChildren of God\u201d. Men hon ber\u00e4ttar framf\u00f6rallt om hur det var att senare invigas i och ta sig levande ur Hollywood. Om m\u00e4nnen som sitter h\u00f6gst upp i hierarkin och deras skr\u00e4ckv\u00e4lde. Hur de skyddas och hur systemet \u00e4r uppbyggt p\u00e5 att underminera kvinnor. Materialet vi konsumenter matas med och hur det p\u00e5verkar allas v\u00e5ra liv. Hur vi kvinnor formas till objekt av popul\u00e4rkulturen men ocks\u00e5 i verkliga livet. Hur vi \u00e4r en del av v\u00e4rldens st\u00f6rsta sekt.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-7d4d9d7 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"7d4d9d7\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;_ha_eqh_enable&quot;:false}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-e9ed8ff\" data-id=\"e9ed8ff\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-93a00e0 elementor-widget elementor-widget-text-editor\" data-id=\"93a00e0\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p class=\"MsoNormal\"><span style=\"color: #000000;\"><strong>Hennes ord f\u00e5r mig att b\u00f6rja t\u00e4nka \u00e4nnu ett steg.<\/strong> \u00c4r det bara Hollywood som p\u00e5verkar oss? Eller har popul\u00e4rkulturens hierarki f\u00e5tt en eventuell partner i sociala medier? Samtidigt som Rose Mcgowan v\u00e4xer upp i Florens tilldelas Alice Walker Pulitzerpriset. \u00c5ret \u00e4r 1983. Deras historier \u00e4r inte fr\u00e4mlingar f\u00f6r varandra. Romanen The Color Purple var och \u00e4r en kontroversiell ber\u00e4ttelse utspelad i den amerikanska s\u00f6dern; fattigdom, sexuella \u00f6vergrepp, barn\u00e4ktenskap och homosexualitet. 14-\u00e5riga Celies \u00f6de och hennes kamp som ung kvinna. \u00d6det att vara v\u00e4rd mindre f\u00f6r att hon inte \u00e4r f\u00f6dd till man. Kampen f\u00f6r att v\u00e5ga st\u00e5 upp f\u00f6r sig sj\u00e4lv. Den fruktade dominoeffekten som kan ske n\u00e4r kvinnor hittar sin r\u00f6st.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-e597092 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"e597092\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;_ha_eqh_enable&quot;:false}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-4229d0c\" data-id=\"4229d0c\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-34596b2 elementor-widget elementor-widget-text-editor\" data-id=\"34596b2\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"color: #000000;\"><strong>I Steven Spielbergs k\u00e4nda filmatisering<\/strong> av romanen h\u00f6r vi Celie utbrista: \u201dThe jail you planned for me is the one you gonna rot in\u201d. Hennes blick f\u00e5r mig att rysa. Den \u00e4r f\u00e4st p\u00e5 hennes v\u00e5ldsamme make. Hon \u00e4r stark. Ber\u00e4ttelsen \u00e4r fruktansv\u00e4rd. Men ocks\u00e5 hoppfull, p\u00e5 det mest tragiska viset.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-a3a3c41 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"a3a3c41\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;_ha_eqh_enable&quot;:false}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-10314fd\" data-id=\"10314fd\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-7d08159 elementor-widget elementor-widget-text-editor\" data-id=\"7d08159\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p class=\"MsoNormal\"><span style=\"color: #000000;\"><strong>Alice Walker anade nog inte d\u00e5<\/strong> att hennes romantitel skulle komma att bli en stark influens f\u00f6r kvinnor; purpurf\u00e4rgen \u00e4r idag symbolisk f\u00f6r feminismen. Desto mindre anade hon nog hur den skulle inspirera till namnet f\u00f6r kapitalismens marknadsf\u00f6ringsstrategier \u2013 s\u00e5 kallad \u201dpurplewashing\u201d. Strategier d\u00e4r kvinnor\u00f6relsen anv\u00e4nds som reklam i syfte att st\u00e4rka bolags varum\u00e4rken. Uttrycket \u201dfemvertising\u201d anv\u00e4nds i samma syfte och myntades 2014 av SheKnows Media. Det som b\u00f6rjade som en strategisk trend har sedan dess blivit ett verkligt fenomen, speciellt p\u00e5 sociala medier.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-b01221f elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"b01221f\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;_ha_eqh_enable&quot;:false}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-a63d7a4\" data-id=\"a63d7a4\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-449d54a elementor-widget elementor-widget-text-editor\" data-id=\"449d54a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p class=\"MsoNormal\"><span style=\"color: #000000;\"><strong>Bland kl\u00e4dkedjornas digitala landskap ser vi modeller<\/strong> b\u00e4ra toppar med uppmuntrande tryck \u2013 \u201dGirl Power\u201d och \u201d#Girlboss\u201d. Till synes ett fint budskap. Men bakom rid\u00e5erna best\u00e5r arbetsstyrkan i deras fabriker runtom i v\u00e4rlden av 80% kvinnor (Fair Trade, 17 juli 2020). F\u00e5 av dem f\u00e5r en faktisk l\u00f6n att klara sig p\u00e5. M\u00e5nga uts\u00e4tts f\u00f6r v\u00e5ld. S\u00e5 mycket f\u00f6r \u201cfemale empowerment\u201d.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-582bfd9 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"582bfd9\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;_ha_eqh_enable&quot;:false}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-23b365b\" data-id=\"23b365b\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-f64a0b1 elementor-widget elementor-widget-text-editor\" data-id=\"f64a0b1\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"color: #000000;\"><strong>I en studie vid namn \u201dTrappings of femininity: A test of the \u201cbeauty as currency\u201d\u201d<\/strong> beskrivs det hur idealet f\u00f6r kvinnor formas av m\u00e4n. Det unders\u00f6ks bland annat om objektifieringen av kvinnor p\u00e5verkar v\u00e5r kamp f\u00f6r j\u00e4mst\u00e4lldhet (17 mars, 2017). Kampen blir n\u00e4mligen ist\u00e4llet att n\u00e5 upp till idealet. Inte om att ta plats i samh\u00e4llet. Jag kan inte l\u00e5ta bli att undra; \u00e4r det en Afrodite vi formas till att efterstr\u00e4va? Varf\u00f6r? Kanske blir vi ett mindre hot d\u00e5. Inte bara fina att titta p\u00e5.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-8771198 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"8771198\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;_ha_eqh_enable&quot;:false}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-cc60953\" data-id=\"cc60953\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-b2eb6bf elementor-widget elementor-widget-text-editor\" data-id=\"b2eb6bf\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p class=\"MsoNormal\"><span style=\"color: #000000;\"><strong>I en annan studie, \u201cFeminism in advertising: irony or revolution? A critical review of femvertising\u201d,<\/strong> po\u00e4ngteras det att tidigare generationer inte \u00e4r lika ben\u00e4gna att bry sig om sociala or\u00e4ttvisor (29 september, 2020). Millennials \u00e4r d\u00e4remot det desto mer. Det \u00e4r d\u00e4rf\u00f6r inte ologiskt att f\u00f6retag anv\u00e4nder sig av aktivism som ett vinnande koncept. Feministiska budskap har blivit sammanslaget med \u201ds\u00e4lj grej med tjej\u201d. Feminism har blivit en handelsvara. Deras budskap har ist\u00e4llet blivit: \u201dDu klarar allt och du f\u00e5r vara precis som du \u00e4r\u201d. Tack, vad sn\u00e4llt av er.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-b1361c3 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"b1361c3\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;_ha_eqh_enable&quot;:false}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-44f5b30\" data-id=\"44f5b30\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-bcf401c elementor-widget elementor-widget-text-editor\" data-id=\"bcf401c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"color: #000000;\"><strong>Trots min medvetenhet n\u00e4r det kommer till marknadsf\u00f6ringsstrategier<\/strong> f\u00f6ljer jag \u00e4nd\u00e5 bolag som anv\u00e4nder sig av just \u201dpurplewashing\u201d p\u00e5 sociala medier. Ett utav dessa \u00e4r det svenska varum\u00e4rket Stronger. Dess Instagram-fl\u00f6de s\u00e4ger till mig att jag kan vara min egen hj\u00e4lte. Stronger vill inspirera kvinnor till att f\u00f6r\u00e4ndra v\u00e4rlden genom att f\u00f6lja sina hj\u00e4rtan. Tydligen kan jag bli mitt starkaste jag genom att leva i tr\u00e4ningskl\u00e4der f\u00f6r alla tillf\u00e4llen, dag ut och dag in. Ta p\u00e5 dig de d\u00e4r tr\u00e4ningstightsen som formar din rumpa till perfektion. Dela bilden f\u00f6r alla att se. Men skriv f\u00f6r sjutton inte att det \u00e4r d\u00e4rf\u00f6r du k\u00f6per dem. N\u00e4mn att du tr\u00e4nar f\u00f6r att n\u00e5 dina m\u00e5l i livet. F\u00f6r att bli en inspirerande och sj\u00e4lvst\u00e4ndig kvinna. #BEYOUROWNBOSS.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-4656730 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"4656730\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;_ha_eqh_enable&quot;:false}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-d73709d\" data-id=\"d73709d\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-ddceb29 elementor-widget elementor-widget-text-editor\" data-id=\"ddceb29\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p class=\"MsoNormal\"><span style=\"color: #000000;\"><strong>Henrik Grund\u00e9n \u00e4r en av f\u00f6retagets tre manliga skapare.<\/strong> Jag l\u00e4ser en framg\u00e5ngsintervju med honom i <em>Moderna Livet<\/em> (10 april, 2021). De vill bidra till att f\u00f6r\u00e4ndra normen f\u00f6r kvinnor. En fin tanke s\u00e5klart. Tre m\u00e4n som vill r\u00e4dda oss, samtidigt som de tj\u00e4nar pengar p\u00e5 att f\u00f6rmedla att vi kan vara v\u00e5r egen vita riddare.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-006d619 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"006d619\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;_ha_eqh_enable&quot;:false}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-d6ddb22\" data-id=\"d6ddb22\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-db646e1 elementor-widget elementor-widget-text-editor\" data-id=\"db646e1\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p class=\"MsoNormal\"><span style=\"color: #000000;\"><strong>Den digitala tidningen <i>Breakit<\/i> <\/strong>gjorde tidigare i \u00e5r en granskning av m\u00e4ns miljardbolag, som anv\u00e4nder sig av feminism som marknadsf\u00f6ring (1 juni, 2021). I den menar Henrik Grund\u00e9n att det inte spelar n\u00e5gon roll f\u00f6r konsumenten vem som \u00e4ger f\u00f6retaget: \u201dJag tror inte att det handlar om vem som driver bolaget utan vad varum\u00e4rket st\u00e5r f\u00f6r\u201d, s\u00e4ger han.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-deb5524 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"deb5524\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;_ha_eqh_enable&quot;:false}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-f389aa3\" data-id=\"f389aa3\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-18fe1c6 elementor-widget elementor-widget-text-editor\" data-id=\"18fe1c6\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p class=\"MsoNormal\"><span style=\"color: #000000;\"><strong>S\u00e5 kan det kanske vara. Det tillh\u00f6r dock ovanligheten<\/strong> att en inte kan ta del av ett dyft om bolaget p\u00e5 dess webbsida. Men inte n\u00e5gonstans p\u00e5 Strongers digitala kanaler kan jag l\u00e4sa att de tighta tr\u00e4ningskl\u00e4derna s\u00e4ljs med peppande citat till kvinnor \u2013 av just m\u00e4n. Och om det \u00e4r som Henrik Grund\u00e9n s\u00e4ger, att \u00e4gandeskapet inte \u00e4r av vikt f\u00f6r konsumenten, s\u00e5 undrar jag mest varf\u00f6r de d\u00e5 v\u00e4ljer att d\u00f6lja det? Deras konkurrent Aim\u2019n g\u00f6r n\u00e4mligen ingen hemlighet av att dess grundare \u00e4r kvinnor.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-41ace01 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"41ace01\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;_ha_eqh_enable&quot;:false}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-69276b2\" data-id=\"69276b2\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-c997d3c elementor-widget elementor-widget-text-editor\" data-id=\"c997d3c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p class=\"MsoNormal\"><span style=\"color: #000000;\"><strong>M\u00e4ns vinster av kvinnors konsumtion<\/strong> \u00e4r ingenting nytt. Men det skaver inte desto mindre f\u00f6r det. Trots det s\u00e5 \u00e4r feministiska budskap i st\u00f6rre utstr\u00e4ckning ett steg i r\u00e4tt riktning. Men en del av mig kan inte sl\u00e4ppa tanken p\u00e5 kvinnorna i fabrikerna och vad kampanjernas egentliga syfte \u00e4r. Jag \u00e4r inte en konspirationsteoretiker och f\u00f6rst\u00e5r att ett kapitalistiskt samh\u00e4lle kr\u00e4ver konsumtion f\u00f6r att fungera. Och kvinnor konsumerar mest, s\u00e5 \u00e4r det. Men n\u00e5gonstans undrar jag \u00e4nd\u00e5 om \u201dpurplewashing\u201d inte bara \u00e4r ett nytt s\u00e4tt f\u00f6r de som har makten att s\u00e4kra sin tron.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-606a0ac elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"606a0ac\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;_ha_eqh_enable&quot;:false}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-2f48bd2\" data-id=\"2f48bd2\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-f408c97 elementor-widget elementor-widget-text-editor\" data-id=\"f408c97\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p class=\"MsoNormal\"><span style=\"color: #000000;\"><strong>\u00c4r medieaktivismens feministiska tv\u00e4ttning<\/strong> endast ett s\u00e4tt f\u00f6r oss att tro att vi f\u00e5r en del av kakan? En illusion att vi \u00e4r med och p\u00e5verkar. Kanske ett s\u00e4tt att h\u00e5lla oss distraherade \u2013 s\u00e5 att vi gl\u00f6mmer bort att k\u00e4mpa f\u00f6r verklig j\u00e4mlikhet. Att faktiskt bli v\u00e5ra egna chefer. Distraktion s\u00e5 att vi gl\u00f6mmer bort att fj\u00e4rde v\u00e5gens feminism inte f\u00e5r stanna vid en hashtagg. Och att sociala medier eventuellt har axlat Hollywoods roll i att vakta patriarkatet.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Deras budskap har ist\u00e4llet blivit: \u201dDu klarar allt och du f\u00e5r vara precis som du \u00e4r\u201d. Tack, vad sn\u00e4llt av er.<\/p>\n","protected":false},"author":3,"featured_media":7121,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[331],"tags":[242,243,249,248,246,247,245,244],"class_list":["post-7118","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-politics","tag-feminism","tag-greenwashing","tag-jamstalldhet","tag-kvinnor","tag-marknadsforing","tag-marknadsforing-for-kvinnor","tag-pinkwashing","tag-purplewashing","entry"],"_links":{"self":[{"href":"https:\/\/sum.malmostudenter.se\/index.php\/wp-json\/wp\/v2\/posts\/7118","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/sum.malmostudenter.se\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/sum.malmostudenter.se\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/sum.malmostudenter.se\/index.php\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/sum.malmostudenter.se\/index.php\/wp-json\/wp\/v2\/comments?post=7118"}],"version-history":[{"count":5,"href":"https:\/\/sum.malmostudenter.se\/index.php\/wp-json\/wp\/v2\/posts\/7118\/revisions"}],"predecessor-version":[{"id":7125,"href":"https:\/\/sum.malmostudenter.se\/index.php\/wp-json\/wp\/v2\/posts\/7118\/revisions\/7125"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/sum.malmostudenter.se\/index.php\/wp-json\/wp\/v2\/media\/7121"}],"wp:attachment":[{"href":"https:\/\/sum.malmostudenter.se\/index.php\/wp-json\/wp\/v2\/media?parent=7118"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/sum.malmostudenter.se\/index.php\/wp-json\/wp\/v2\/categories?post=7118"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/sum.malmostudenter.se\/index.php\/wp-json\/wp\/v2\/tags?post=7118"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}